New study reveals impact of technology for children in developing world

New study reveals impact of technology for children in developing world:

A new study by the ICT4D Centre at Royal Holloway, University of London, has revealed the significant impact information and communications technology (ICT) can have for child-related projects in developing countries.

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Toby Bazzard

The power of brand experience

The power of brand experience:

Given word of mouth is such a powerful marketing medium, can you afford not to invest in brand experience?

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Toby Bazzard

Is a Slimmer iPhone 6 in the Works?

Is a Slimmer iPhone 6 in the Works?:

Apple was granted a patent today for a device called a MEMS autofocus actuator, which could allow the company to make future gadgets, such as the iPhone 6, even smaller and thinner.

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Toby Bazzard

BrewDog apologises to Portman Group for ‘not giving a shit’ over marketing rules breach

BrewDog apologises to Portman Group for ‘not giving a shit’ over marketing rules breach:

BrewDog has issued a ‘formal apology’ to The Portman Group after the independent complaints panel found that the craft brewer had encouraged anti-social behaviour and binge drinking with its Dead Pony Club ale advertising – in breach of the alcohol marketing code.

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Toby Bazzard

Apps for attacks: Software to combat anxiety disorders

Apps for attacks: Software to combat anxiety disorders:

From phobias to panic attacks, anxiety disorders can cause major disruption to sufferers’ lives. Could smartphones and tablets offer a solution?

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Toby Bazzard

Why marketers should look to game mobile app install ads

Why marketers should look to game mobile app install ads:

The format been dominated by gaming brands, but with Twitter and Google joining Facebook in offering the ads, there is a growing opportunity for brand marketers.

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Toby Bazzard

The New Smartphone Experience — Anticipatory Computing, Digital Concierges, And Personalized Ads

The New Smartphone Experience — Anticipatory Computing, Digital Concierges, And Personalized Ads:

Consumers are beginning to expect customizable services. Personalization, anticipatory computing, and digital concierges are the new buzz words.

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Toby Bazzard

Marketing & Technology

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